2025 was a turbulent year for graduate management education
(GME), compounding persistent challenges for some business
schools and creating new opportunities for others. With changing
government policies, uncertain economic slowdowns, and evolving
candidate preferences, long-standing trends in the flow of
international talent are being re-routed.
This paper aims to identify the latest trends in international student
mobility and which factors are shaping them. To explore these
questions, we draw on data from the most recent Application
Trends Survey report about the incoming class for the 2025-2026
academic year; fall 2025 enrollment data from a pulse survey
conducted via GMAC’s “School Satisfaction Survey” from September
24 to October 17, 2025; and findings about candidate application
plans from the full calendar year of 2025 GMAC Prospective
Students Survey results.
The first section highlights the latest in international students’
application, enrollment, and consideration patterns. The second
section discusses the factors behind these trends. Ultimately, we
find that formal student visa and immigration policies—and their
informal secondary effects—are driving international talent away
from traditional, English-speaking hubs of graduate management
education across each stage of the student application journey. At
the same time, macro and institution-level factors are increasing
international enrollment among programs in countries that are
seeking to expand their global reach.

